Managing your social media campaign can be a bit tricky. Not only do you need to keep up with the trends, but you also need to think of fun social media marketing ideas to promote your brand and attract more audience. It is important to provide quality content, but it is challenging. It is hard to come up with new content on a regular basis.
Here is a list of fun social media marketing ideas to help increase engagement
Share user-generated content.
This is a great way to promote your brand while you build a stronger relationship with your customers and clients. Consumers trust content from regular people. They also believe recommendations from average individuals.
Hold contests and giveaways
People love to get free stuff. It doesn’t matter how small or large it is. People clamor for free stuff. Contests are a great way to get your fans to engage with your brand while you work on increasing brand exposure. This is an excellent strategy for Instagram. You can grow your accounts faster if you run contests and offer giveaways.
Post a “tag-a-friend” content.
It is fairly common on Facebook or Twitter for people to tag their friends in comments or posts especially if they think their friend will like the content. This is something that you can do as well. Take advantage of the quick exposure by posting content that people can relate to. Invite followers to tag their friends as well.
Post behind-the-scene photos
People are naturally curious. This is why they devour behind-the-scene posts. They want to know how things happen. This is why it is a great idea to do the same. Feature the people behind your company. Post a few photos of how products are created. Moving to a new office? Share pictures of your new workspace.
Encourage people to react to your posts on Facebook
Reactions are possibly one of the best features of Facebook. These features allow users to react using one of the five different appropriate reactions. They can choose to react with “love,” “haha,” “wow,” “sad,” and “angry.” It’s a great thing because the like account is hardly appropriate for sad posts. Post things that will encourage people to react.
Do not hesitate to use emojis.
Engage students by using emojis. This also gives your posts a fun feel to them. Using emojis can increase engagement on Twitter by 25%. Using them on Facebook can increase engagement by 50%. Make sure to use emojis that are appropriate to your brand.
Post a how-to video
A how-to video is a great way to break things down for your followers. They’re eye-catching, and they can engage people. Take note of the length of the video so that you can post them across all social media platforms. The limit varies from one platform to another. Break things into actionable steps and give people a visual guide on how to do things. Videos are shareable. The best ones go viral as well.
You can get people to engage with you when you post polls especially if they’re interesting. It is easy to post polls on Facebook or Twitter in a matter of seconds. Polls allow you to gauge your followers and possibly pinpoint your target audience. It is also a great way to know their preferences.
Use Facebook Live or Live Instagram Story
The Facebook Live and Live Instagram Story features of these social media platforms are especially useful in promoting your brand. Sprout Social reports that people spend a significant amount of time watching Facebook Live videos than recorded videos. So, do not hesitate to go Live on Facebook and Instagram. The real-time interaction makes you and your brand more engaging.
Post video testimonials from clients and customers.
Who better to advocate for you than happy clients and customers? Video testimonials are great to show clients who are satisfied with your products or services. Get in touch with your best customers and inquire if they could make a testimonial video for you. You can interview clients live as well if you prefer.