LinkedIn is a repository of opportunities for brands, businesses, and professionals. People search for products and services on LinkedIn. This is why it is for your best interest that you ensure that your company has a killer Linked profile. It should come up prominently in search results when someone tries to look for businesses similar to yours. Your page should be complete and accurate.
Here are some tips on how to create a fantastic LinkedIn Company Page:
Take Control of Your Page
When you create a LinkedIn page, the site will try to take control of your page. So, it is important that you take control of it. Register yourself as the person in full control of your company’s page. You can edit the page if you change the settings. Determine the administrators of the page. As long as you have a registered email with your company’s domain, you can be registered as an administrator. You don’t need to set numerous administrators for your page since there is no engagement on LinkedIn like there is on Facebook.
Optimize Page with Right Keywords
Just as you would use the right keywords for your own personal profile, it is also important to use the right keywords for your company’s LinkedIn page. This way, you are ensured that your page will appear prominently in searches. Make sure to use the keywords that your target audience might use, but don’t forget to observe branding.
Take Advantage of Location
When people search for a service, they would likely look for companies that are somewhere close to home. LinkedIn gives you the chance to enter your business’ location. You can enter up to five different locations which is perfect if you have branches in different areas. This allows you to utilize this feature for optimum exposure.
Reach Out and Connect
When you post a status update on LinkedIn, you are assured that all your followers will see your updates. Of course, you need to remember that your audience is professionals, so you need to share something appropriate. Post shareable information that will encourage people to spread the word about your company.
There are other things that you can do with your page. You can create products and services page for instance. However, the above tips will help you get your company noticed by your target audience.