Are you gearing up for your marketing campaign for 2019?
Every business owner knows that marketing is crucial to his success. The survival of one’s business is highly dependent on how successful your marketing efforts are. You need to create a buzz around your business and your brand. You need to grab the attention of your target audience to boost your traffic and drive your sales.
Unfortunately, there is no surefire strategy. Word of mouth marketing is achievable but cannot be forced. With the evolution of social media, business owners have a wider and bigger marketing platform. However, all the social media profiles in the world can’t help you if you don’t know how to get the people to talk about your brand.
The competition is fierce. So, if you’d like to promote your business this coming year, you need to be more creative. You need to use real creativity. This is more than just using infographic. If you want to stand out, you need to provoke a reaction. You need to make a noise so that people will notice your brand.
To create the noise, you need to market your brand properly. Make it fascinating so that it can spark people’s interest. This means creating a story that you will sell to your target audience. This story comes before you start marketing your brand.
Here are some things that you need to consider when preparing your marketing plan:
Get Influential Bloggers on Your Side
People believe ad claims, but they trust online opinions more. This is why you need to create a buzz even before you launch your brand or any product. This buzz created by influential bloggers or social media influencers will likely produce interest more than any kind of advertising could. So, get these people to talk about your business months before you start any campaign.
Send Out Feelers and Teasers
Get people to want more before they actually get anything. Send out teasers, a simple short message to get their attention. It has to be simple, but it needs to express your unique value proposition. Your message has to be catchy. It has to offer information that people would want to share with their friends. Make sure that its quality bait. This means that the bait pays out.
Give Personality to Your Brand
Transparency and personality can set you apart from your competition. You need to communicate with people. Be engaging and honest. People want to buy and transact with brands that they know and trust. Transparency is the foundation of trust. People know that you want to make money, so you don’t need to pretend otherwise. However, you need to show your personal side too. Share your anecdotes and opinions about things. Take responsibility for your mistakes, and you need to be honest with people when dealing with them.
Share What People Trust
People tend to believe the opinions of trusted influencers. This is why it is important to identify these influencers in your niche. This is really useful when your business is new, and you haven’t established your brand or build up credibility. Find the influencers and borrow their credibility by engaging and connecting with them. Retweet their content, share their posts, tag them on Facebook, mention them on Instagram, participate in their discussions, and reach out to them.
Create the Right Visuals
The image of your brand is important. You need to convey the right image. This is important for the success of your business. This is why many big brands spend time and money on creating the right aesthetics. They want to present their products in the best light. So, never underestimate the importance of the appearance of your brand.
Enhance your social media posts with beautiful images. If you don’t have the budget, you can explore images galleries for free images. Curate the best ones that fit your brand and go hand-in-hand with your niche.