Nowadays, people go online for just about anything they need. They search for deals on Google and check out social media pages for giveaways. This is why it is essential for businesses to ensure that they’re visible across all social media channels. They need to show up in search engine searches especially this holiday season where people are in the mood to shop, shop, and shop!
It all starts on Black Friday and lasts until Christmas. These occasions spark loads of sales. So, set up your business with strong online marketing strategies. Here are some online marketing ideas for the holidays:
Create a Marketing Plan
It is best to plan ahead. If you don’t have a marketing plan yet, you need to make one now. There’s no time like the present. You should have started to implement the initial stages of your plan or finalizing its finer details. You should have published teasers on your social media accounts and included teasers in your newsletters. It is important to create awareness and build excitement. This will help guarantee your success when you launch your product.
Write Articles with Keywords
Write and schedule blog articles ahead of time. It is important to write articles and use keywords. They need to be optimized to improve your search engine ranking. Make sure to focus on articles that people will likely search for this holiday season. This will help drive traffic to your website. People will likely comment or share your article if they’re relatable or useful. Use strategic keywords throughout the article and link them to relevant pages.
Create a Holiday Gift Guide
If you’re running an eCommerce store, it is a great idea to create a Christmas or holiday gift guide. Assist people with finding the perfect gifts for everyone in their lives. Categorize your products to gifts for men, women, children, teens, and so on. Christmas shopping can be tricky. You can make it easy for your customers by categorizing your products: hobbies, interests, personalities.
Launch Social Media and Google Ads Campaign
Whether or not you’ve used paid ads to help with your campaign, this season is the best time to consider it. You can focus on campaigns for potential customers. Promote your offers this season through catchy headlines. Drive traffic to your website with carefully placed Google ads.
Run an Email Marketing Campaign
People are looking for your product. This season is the perfect time to ramp up your email marketing campaign. Set up a series of newsletters which are meant to promote your products, services, and offers. You can opt for regular newsletters or tailored ones.
Offer Time-Sensitive Offers or Giveaways
Urgency is a powerful motivator. People act when there’s an urgent need to act. Entice customers to buy your products by putting up a time-limited offer. Use trigger phrases to get potential customers to react. Make sure to send a consistent reminder of your offers. This is an area where newsletters will work well.
Launch a Photo Contest
Ask your followers to share a photo of themselves using your product to win something awesome. This strategy is excellent for eCommerce stores. A photo contest will help promote brand awareness. People will be sharing photos of themselves on their social media accounts. You can build up your user-generated content as well and use them on future social media campaigns.
Add a Touch of Holiday to Your Posts
Since your goal is to promote your product or service this holiday season, make sure to add a touch of holiday spirit to your campaign. Generally, people hate being sold to, so make sure to pepper your social media posts with holiday-themed content. Inspire and entertain your followers with funny memes, yummy recipes, and holiday tips.